Gradaia Grapewine rangeGrapewine brand and packaging identity
Inspired by the magnificent world of font, of letterings. The idea came from the old design that already had a simple font but without personality. We worked, as requested by the client, to leave a perception of continuity but in the same time give a strong perception of evolution, of innovation, of modern and contemporary style. The letters play with the space of the label and use opaque and shiny effect to make the design more appealing.
Evergreen simplicity of the Italian style. The design has been created to express a clear difference between the ancient and traditional world of Italian grape wines and the new identity of Gradaia, based on the modern shape of the bottle (already existing) together with the classic font managed into the space to communicate the evergreen Italian style.
Stefano Giuseppe Dell'Orto and Giacomo Stefanelli, the designers behind this project, have successfully captured the essence of Italian grape wines with their Gradaia Grapewine range. Drawing inspiration from the world of fonts and letterings, they have transformed a simple design into a visually striking and modern representation of the brand.
The use of opaque and shiny effects on the letters creates a captivating play of light and shadow, adding depth and dimension to the packaging. This attention to detail enhances the overall appeal of the design and makes it stand out on the shelves.
What sets the Gradaia Grapewine range apart is its ability to seamlessly blend the traditional and the contemporary. The classic font used in the design pays homage to the rich history of Italian grape wines, while the modern shape of the bottle adds a touch of innovation and sophistication.
With its evergreen simplicity, this design captures the essence of Italian style and elegance. It communicates a sense of timelessness and tradition, while also embracing the modern and the new. The Gradaia Grapewine range is a testament to the designers' skill in creating a cohesive and visually appealing brand identity.
The Gradaia Grapewine range has been recognized for its outstanding design with the Bronze A' Design Award in 2018. This prestigious award celebrates designs that demonstrate creativity, resourcefulness, and technical excellence. By incorporating best practices in art, science, design, and technology, this design contributes to the improvement of quality of life and makes a positive impact on the world.
Project Details and Credits
Project Designers: Neom
Image Credits: NEOM studio
Project Team Members: Stefano Giuseppe Dell'Orto - client director
Giacomo Stefanelli - Creative Director
Project Name: Gradaia Grapewine range
Project Client: Neom